Stay IN THE KNOW with our monthly GPSTBID newsletter for vacation rental owners and property managers. 

THERE'S STILL TIME TO POST SUMMER OFFERS

Visit Greater Palm Springs has launched our summer marketing campaign, Check In. Chill Out. The summer campaign includes a variety of destination and vacation rental–specific marketing across television, digital, social media, and public relations in our drive "getaway" markets. 

Tips for leveraging our summer marketing campaign:

  • Create or update your listing on VisitGreaterPalmSprings.com: Booking windows for summer tend to be shorter, so update your listing with summer-focused text and images.
  • Leverage local activities: Stay current on summer events and attractions and utilize them in your descriptions. Find our full event calendar at: visitgreaterpalmsprings.com/events.
  • Post summer offers to gain more exposure: Travelers continue to be price-conscious and are looking for value this summer. Log in at MyGreaterPS.com to post your special offers and packages.

MORE LOCAL BUSINESSES SUPPORTING STVRS

One Coachella Valley: Short-Term Rentals, Long-Term Benefits is our local-facing campaign to raise awareness of the quality-of-life benefits of well-regulated short-term rentals in our community. Thank you to the owners of Trio Palm Springs and Sixth Street Coffee in Coachella for your support of tourism! Consider adding them to your list of recommended restaurants and coffee shops for guests and supporting them when you dine out locally. 

Follow @onecoachellavalley on Facebook and Instagram to see their testimonials and read other great content supporting short-term rentals in the Coachella Valley. 

OASIS FROM EVERYDAY: VRBO CAMPAIGN

Visit Greater Palm Springs has partnered with Vrbo on a campaign that beckons visitors to find their "oasis from everyday" in a Coachella Valley vacation rental. Three sets of influencers experience the destination in a short-term rental, targeting couples, families, visitors with dogs, and friends' getaways.

Last year's custom Vrbo campaign generated over $17.5 million in bookings for Coachella Valley vacation rentals. Explore a custom landing page with links to each influencer's video and trip details and find your oasis from everyday on Vrbo. 

JUNE OCCUPANCY & RATE TRENDS

For professionally managed vacation rentals in the Coachella Valley in the month of June 2024, paid guest occupancy was 21.9% compared to 24.4% in 2023, and 14.8% in 2019. 

Average Daily Rate (ADR) for these homes in June 2024 was $352, up slightly from $351 in 2023, and up from $296 in 2019.

These trends are similar to the national averages for professionally managed vacation rentals in June. KeyData reports calendar occupancy across the country about 2% lower than in 2023, and ADR's up about $3 a night from 2023 ADR. 

REGISTER NOW: 5-STAR HOSTING ESSENTIALS WEBINAR

Join Visit Greater Palm Springs, Vrbo, and Rent Responsibly for everything you need to prepare your short-term rental for a five-star season. This essential lunch-and-learn event is designed specifically for STVR owners, hosts, and managers in the Coachella Valley. Mark your calendar for August 15 at 12:00 PM PT, and get ready to elevate your rental business—all for free!

We’ll cover:

  • Travel Trends and Listing Tips: Get ahead of the game with insights from Vrbo with the latest travel trends and expert tips to make your listings stand out.
  • Local Tips from Visit Greater Palm Springs: Enhance your guests' experience with exclusive local knowledge that will make their stay unforgettable.
  • The SPRINKLE Method from Rent Responsibly: Master the art of guest communication with the SPRINKLE Method, designed to boost your reviews and encourage repeat bookings.

Registrants will get live access to each event, plus a copy of the recording and event materials. Be sure to join live to network with other local hosts!

UPCOMING EVENTS

AUGUST 8
Alanis Morissette at Acrisure Arena

AUGUST 9-11 & 16-18
Splash House

THROUGH SEPT 2
Summer Eats Pass

Visit Greater Palm Springs curates two calendars—one for visitor events and another for signature events—that are a resource for both vacation rental operators and their guests.

Link to the Visitor Event Calendar landing page

Link to Signature Events

DO YOU HAVE YOUR OWN WEBSITE? You also have the option to embed our visitor event calendar on your site so guests can search events and scroll without ever leaving your website. CLICK HERE to request the Visitor Event Calendar Widget for your website. 

BROCHURES AND GUIDES

SUMMER Visitor Guides are here! Visit Greater Palm Springs has resources available for you and your guests, like our digital visitors guide, brochures, and table tents. Contact josh@visitgreaterps.com to confirm availability and schedule pickup or delivery, including:
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