Stay IN THE KNOW with our monthly GPSTBID newsletter for vacation rental owners and property managers. 

SUMMER GETAWAY PROMOTIONS

Visit Greater Palm Springs has launched our summer marketing campaign, Check In. Chill Out. The summer campaign includes a variety of destination and vacation rental–specific marketing across television, digital, social media, and public relations in our drive "getaway" markets. 

Tips for leveraging our summer marketing campaign:

  • Create or update your listing on VisitGreaterPalmSprings.com: Booking windows for summer tend to be shorter, so update your listing with summer-focused text and images.
  • Leverage local activities: Stay current on summer events and attractions and utilize them in your descriptions. Find our full event calendar at visitgreaterpalmsprings.com/events.
  • Post summer offers to gain more exposure: Travelers continue to be price-conscious and are looking for value this summer. Log in at MyGreaterPS.com to post your special offers and packages.

LOCAL BUSINESSES SUPPORTING SHORT-TERM RENTALS

One Coachella Valley: Short-Term Rentals, Long-Term Benefits is our local-facing campaign to raise awareness of the quality-of-life benefits of well regulated short-term rentals in our community. The owners of family-owned Los Arcos are sharing their support for short-term rentals as part of the campaign. Consider adding them to your list of recommended restaurants for guests and supporting them when you dine out locally. 

LEARN MORE AT ONECV.ORG

KEY DATA NATIONWIDE SUMMER TRAVEL TRENDS

Across the U.S. in May, calendar occupancy was about 1% lower than in 2023, and 6% lower than in 2022. Supply of available rentals has also increased across the country. When supply growth outpaces demand growth, occupancy decreases.

Looking forward through July, calendar occupancy is pacing slightly behind last year: by 3% in June and 1% in July. However, August calendar occupancy is pacing 2% ahead of last year. This suggests we may finally be returning to pre-pandemic trends. As we head into the summer season, ensure your marketing and rate strategies are in line to optimize returns. 

COACHELLA VALLEY APRIL & MAY TRENDS

For professionally managed vacation rentals in the month of April 2024, paid guest occupancy was 44.7% compared to 47.7% in 2023, and 35% in 2019. 

Average Daily Rate (ADR) for these homes in April of 2024 was $631, down from $719 in 2023, and up from $557 in 2019.

For the month of May 2024, paid guest occupancy in professionally managed vacation rental homes was 25.3%, compared to 25.7% in 2023, and 18.2% in 2019.

 

Average Daily Rate (ADR) for these homes in May of 2024 was $400, down from $415 in 2023, and up from $361 in 2019.

 

Overall supply of available short-term rentals in the Coachella Valley was down 8% April and May 2024 compared to April and May 2023. 

SUMMER DEALS AT BMW PERFORMANCE CENTER

Vacation rental guests and hosts can take advantage of great deals this summer on a thrilling BMW Performance Center experience with timed runs and drag racing. Come out on top, and you’ll get a prize (and bragging rights). Available at their Thermal location only. Classes available June – September 2024.

UPCOMING EVENTS

JULY 4
July 4th Celebrations in Greater Palm Springs

JUNE 30 - JULY 13
Jazz in the Pines

THROUGH SEPT 2
Summer Eats Pass

Visit Greater Palm Springs curates two calendars — one for visitor events and another for signature events — that are a resource for both vacation rental operators and their guests.

Link to the Visitor Event Calendar landing page

Link to Signature Events

If you're a vacation rental operator with your own website, you also have the option to embed our visitor event calendar on your site so guests can search events and scroll without ever leaving your website. CLICK HERE to request the Visitor Event Calendar Widget for your website. 

BROCHURES AND GUIDES

SUMMER Visitor Guides are here! Visit Greater Palm Springs has resources available for you and your guests, like our digital visitors guide, brochures, and table tents. Contact josh@visitgreaterps.com to confirm availability and schedule pickup or delivery, including:
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