CALIFORNIA TOURISM MONTH

In 2016, the California Legislature passed a bipartisan resolution declaring May as California Tourism Month, spotlighting tourism’s role as a key economic driver for the Golden State. Travel is ingrained in the state’s very identity, and its economic and cultural benefits are undeniable.

Visit California is sharing new economic impact numbers for the state and counties. In 2023, travel spending in the state reached an all-time high of $150.4 billion, surpassing the record $144.9 billion spent in 2019. 

View the full report and learn more about California Tourism Month at industry.visitcalifornia.com.

LET'S PLAY

Earlier this year, Visit California released its Let's Play campaign, aligned with the state's new "The Ultimate Playground" brand positioning. Watch the latest TV spot:

LIVE NATION CONCERT WEEK

In honor of its milestone anniversary, Live Nation will celebrate Concert Week throughout the month of May with special offers, promotions, and giveaways for fans.

BEGINNING MAY 8 AT 7AM get tickets to popular shows at ACRISURE ARENA STARTING AT JUST $25, including:

  • Caifanes & Café Tacvba
  • Chicago + Earth Wind & Fire
  • Janet Jackson
  • Kings of Leon
  • New Kids On The Block
  • Sarah McLachlan

Visit LiveNation.com/ConcertWeek for more info and to get your tickets. 

KEY DATA QUARTLEY REPORT

Key Data produces seasonal market reports to help destinations and property managers understand the trends and insights in their area.

SUMMARY FOR SPRING 2024

  • Vacation Rental occupancy continues to decline from 2023 and 2022.
  • Rates are softening, but still similar to last year.
  • Lower occupancy and daily rates lead to lower RevPARs.
  • Average stay lengths and booking windows start to level off similarly to last year.

Click the link below to view the full Spring 2024 Destination Marketing Quarterly Report. 

BROCHURES AND GUIDES

Annual Visitor Guides are here! Visit Greater Palm Springs has resources available for you and your guests, like our digital visitors guide, brochures, and table tents. Contact josh@visitgreaterps.com to confirm availability and schedule pickup or delivery, including:
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