Stay IN THE KNOW with our monthly GPSTBID newsletter for short-term rental owners and property managers. 

THERE'S STILL TIME TO SHARE YOUR SUMMER GETAWAY OFFERS

We're making sure visitors know that Greater Palm Springs is open and ready for a last-minute summer getaway. Our fully integrated "Check in, Chill out" marketing campaign includes television, digital, social media, billboard, and public relations. Get more exposure for your home(s) by posting special offers to our Summer Getaways page. 

Special offers can include rent discounts, packages, discounts on longer stays, or other added value offers. Please include any details, booking instructions, or restrictions in the offer description. Offers can link to your booking site or include instructions to call or email to book. 

Posting offers online is easy:

  • Go to MyGreaterPS.com and select "Partner Login"
  • Select "Collateral" from the left side navigation
  • Then click on "Special Offers" to submit your offer

If you have questions about your login or submitting your offer, please contact Josh Heinz at Josh@visitgreaterps.com. 

MARKET TRENDS

Coachella Valley vacation rental owners are adjusting to a national shift in tourism trends. United States calendar occupancy in June was 5% lower than in 2022 and 10% lower than in 2021, according to Key Data. This market shift is due to a resurgence in international destination options post-pandemic and increased booking rates in Q2 and Q3 of 2023 compared to Q2 and Q3 of 2021 and 2022.

In June, adjusted paid guest occupancy in Coachella Valley vacation rental homes was 18.1%, down from 22.3% at this time last year.

The average daily rate was $394, down from $409 in 2022. Online Travel Agency calendar occupancy totaled 40.5%, down from 44.3% in 2022.

Despite dips in occupancy and ADR this summer, these figures have surpassed Coachella Valley pre-pandemic norms. Find more helpful data, resources, and marketing updates through the links below:

The Data Advantage

Vacation rental owners can use current data points to maintain a competitive advantage in a saturated market. This data informs owners’ business plans by identifying a target demographic, measuring performance against competitors, and staying informed about emerging feeder markets.

Coachella Valley booking activity for June to August 2023 forecasts an overall 2.7% drop in average booking windows versus final data from June to August 2022. This key insight underscores the significance for owners to maintain awareness of real-time guest demands and adapt swiftly to maximize revenue. 

VACATION RENTAL FEATURE ON CA LIVE

Visit Greater Palm Springs worked with CA Live to produce this segment targeting the Southern California market for summer.

LA-based host, tastemaker, and beauty, lifestyle, and food expert Dawn McCoy shares her #DawnsDestinations tips with Danielle for how to stay like a local in Greater Palm Springs! With all the comforts of a home, vacation rentals in the Coachella Valley are the perfect way for visitors to relax and connect, leading to more meaningful time together on their next vacation.

This segment is supported by the GPSGetaway.com landing page featuring short-term rental special offers, listings, and inspiration.

VRBO SUMMER CAMPAIGN

This fun new vacation rental-dedicated campaign across Vrbo launched May 15 with a custom landing page for Greater Palm Springs properties. 

Guests will choose their “floatie” persona to find custom itineraries and vacation rental inspiration that match their travel style. 

This social media-forward campaign will include promotion across Facebook & Instagram stories and feed posts, video, digital display advertising, and the custom microsite.

BROCHURES AND GUIDES

The Summer Getaway Guide is here! Visit Greater Palm Springs has resources available for you and your guests, like our digital visitors guides, brochures, and table tents. Contact josh@visitgreaterps.com to confirm availability and schedule pickup or delivery, including:
facebook twitter instagram youtube pinterest linkedin trip advisor